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Hershey Foods Marketing Strategies

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Sources list for HERSHEY FOODS MARKETING STRATEGIES:

Gehlar, M., Regmi, A., Stefanou, S., Zoumas, B. 2005, 'Brand Leadership and Product Innovation as Firm Strategies in Global Food Markets,' Available at: http://www.ifama.org/conferences/2005Confere nce/Papers&Discussions/1131_Paper_Final.pdf. Gehlar, M., Regmi, A., Stefanou, S., Zoumas, B. 2005, 'Brand Leadership and Product Innovation as Firm Strategies in Global Food Markets,' Available at: http://www.ifama.org/conferences/2005Confere nce/Papers&Discussions/1131_Paper_Final.pdf.
Internationalization of Branding

"Independent Science Panel Report on Genetically Modified Food and Crops." Food First: Institute for Food and Development Policy. http://www.foodfirst.org/progs/global/ge/isp/ (accessed 04 April 2005).
Genetically Modified Food

Porter, Prof. David. Types of Food in Eighteenth Century England. An Upper Class English Dining Experience. University of Michigan. 11 May 2004. http://www.umich.edu/~ece/st udent_projects/food/foods.htm Porter, Prof. David. Types of Food in Eighteenth Century England. An Upper Class English Dining Experience. University of Michigan. 11 May 2004. http://www.umich.edu/~ece/st udent_projects/food/foods.htm
The Eighteenth Century

Demetrakakes, Pan. 2004. Nestle's packaging wraps up the world: a truly international food company combines local and global strategies in packaging its huge array of products. Food and Drug Packaging. Retrieved from http://www.findarticles.com/p/articles
Nestle

Roberts, W. A. Kraft Foods 2001 Food Processor of the Year: The 'Big' Gets Bigger and Better. Excerpt from http://www.preparedfoods.com/CDA/ArticleInformation /coverstory/BNPCoverStoryItem/0,1229,114328,00.html, Roberts, W. A. Kraft Foods 2001 Food Processor of the Year: The 'Big' Gets Bigger and Better. Excerpt from http://www.preparedfoods.com/CDA/ArticleInformation /coverstory/BNPCoverStoryItem/0,1229,114328,00.html, 2003.
Kraft Foods Company and Customer Service

 

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