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Advertising Regulations

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... 215-224. Solvency Regulation Market Regulation Regulation of rates affects insurers' solvency Dec 2003. < http://www.no-smoking.org /april99/04-07-99-6.html.> Dec 2003. < http://www.no-smoking.org /april99/04-07-99-6.html.> Pollay, Richard W. (1989), "Filter, Flavor ... Flim-Flam, Too!: Cigarette Advertising Content and Its Regulation," regulation would take the viewpoint that regulation is unnecessary as the economic cost of insolvency is very small and | Political | Lobby for less government regulation, try and | Tighter regulation and more restrictions | latest failed attempt at statutory regulation proving self regulation to be much preferable to less useful statutes. ...



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Sources list for ADVERTISING REGULATIONS:

Anonymous: "How Will New International Regulations Affect Advertising" Advertising World, February, 1985
Global Advertising Agencies

Cudlipp, Diane: "Who Is Talking About Regulating Advertising?" Advertising World, Feb/March, 1984
Global Advertising Agencies

The European Advertising Standards Alliance. "Survey on Self-Regulation for Advertising and the Portrayal of Women and Men in Europe." Executive Summary Report. Brussels, Belgium.
Milk

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

 

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